Aderlo Marketplace

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eCommerce (Speed + Convenience) + Physical Retail (Personalization + Experience) = Metaverse Commerce

Metaverse shopping will transform ecommerce from 2D static product catalogs into real-time experiences that enable consumers to ‘walk’ around a store, enjoying 3D-rendered store displays. It’s a huge step to truly bridging the divide between the immersiveness of physical retail and the ease and convenience of shopping online.

  • Marketplace

    With the Aderlo Marketplace you can effectively scale and grow your business as you please. Trying to cater to every conceivable shopping journey requires advanced technological resources and total data alignment across every touchpoint, something that even large retailers have struggled to coordinate effectively. That’s where the metaverse will step in to break the gap between online and offline channels.

  • NFT & Metaverse

    Augmented reality technology allows consumers to have complete confidence in the quality and form of a product before they purchase it. This helps shoppers from a practical standpoint and merchants reduce returns and expand their customer base. The metaverse has the potential to improve current e-commerce practices and create unique experiences for customers.


Climbing Mount Everest through a virtual reality headset or having a meeting with colleagues in a digitally recreated office… The metaverse promises to push the boundaries of the physical world until the real and virtual worlds eventually merge.

It is the coming together of several ever-expanding technological innovations that work together to provide an immersive experience with 3D rendering using avatars. From NFT to social commerce to augmented reality to virtual reality, the metaverse brings technology out of the digital and into the physical world.

  • Personalized experience

    Personalization in e-commerce is often limited to product recommendations or discounts. In the metaverse, brands offer their customers hyper-personalized experiences without worrying about the multiple boundaries of the physical world.

  • Reduced return rates

    Creating virtual experiences will become essential for merchants who sell products that have traditionally been difficult to buy online and typically experience high return rates, such as home furnishings, cosmetics, shoes, and ready-to-wear.

  • Increased profitability

    Studies show that consumers are willing to pay up to 40% more for a product that can be tested in 3D. With advanced product visualization capabilities in the metaverse, consumers will be able to make more informed purchasing decisions, which could lead to increased profits.

  • Stronger engagement

    By allowing customers to actively participate in your brand’s actions, you can build a closer relationship that is in line with what fans expect from your brand. You can launch an exclusive product in the metaverse, only available to your most passionate fans who pay to get that product.

  • Customer Experience

    In the metaverse, digital experiences that are close to reality will be created, unlike the 2D interface of traditional e-commerce experiences. The metaverse has the potential to bridge the gap between e-commerce and in-store shopping experiences. Addressing this is important because, according to a recent Shopkick study, 70% of consumers consider the ability to try, touch, and see physical products to be their favorite aspect of the in-store experience.

  • Creating a true customer journey

    in the metaverse won’t be a matter of duplicating your retail or online store into a virtual store. Instead, leaders building this new form of commerce will need to think outside the box and seize the opportunity to create a brand experience with their communities. If you need support for your e-commerce site, don’t hesitate to contact Eminence.

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ECAT eCommerce Group Holding LTD
590 Kingston Road SW20 8DN
London, United Kingdom

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